Who we are

In  the 1988 Selecta Parati started to distribute wallcoverings in Italy. In the 2008 thanks to the high quality of products Parati Selecta launched itself in foreign markets under the brand names Portofino and Cinque Terre.

Every year since then:

• We increase the number of our collections constantly
• We are present at trade fairs in Europe and in the world
• We expand the number of nations who love and buy our wallpaper

All this comes from the experience and ideas of its founder, Danilo Rossi, that started from the wallpaper shop of his father and after creates its distribution company.


But his idea was to bring into the world  Made in Italy wallpaper. The ability to create and develop  high quality products  made of Selecta Parati one of the most dynamic and appreciated reality in  world markets.